No child can deny the impact Disney has had on their lives. Disney played a major role in shaping the way we view the world. As we watched our heroes and heroines achieve their dreams on the big screen, we believed the same fate was possible for us. Within each Disney fan is a dreamer waiting to be awakened. Disney instilled a universal language in us — the confidence and courage to believe and dream.
Our dreams give us power — power to overcome our fears and take a leap of faith. Dreams must be planted and grown if we want to see them bloom. After our dreams have bloomed, we can share the seeds of success with our friends and family, encouraging and inspiring them to chase their own dreams. Dreams create seeds of new dreams to be shared for years to come.
Elevated brand principles and color naming based off of Here's magazines city guides
Eliminating nested pages, creating four nav tabs: Shop, Personalize, Discover, and Get Inspired
Interactive lookbook exploring new color-ways with links to matching Here city guides
The Tree of Dreams program will be introduced and promoted through an official microsite. The microsite is broken out into sections, including a program overview, details on global give-back, live park experiences, and an opportunity to purchase limited-edition Tree of Dreams merchandise available only during the 100th year anniversary.
While luxury travel consumers tend to be older and with higher incomes, younger generations are increasingly becoming the trendsetters in wanderlust and seek affordable options that still look sleek. AWAY's average luggage prices for roughly $200 per unit. That's a steal compared to $1K+ for a competitor item from Tumi or Rimowa. Yet, compared to other mid-priced competitors like Samsonite or Delsey, AWAY presents an alluring image of exuberance, refinement, and luxury.
Here Magazine creates custom city guides for famous locations such as Jaipur, Ubud, Madrid, and more. Every city has its own flavor and flair that presents itself through architecture, color, and pattern. AWAY represents the functional aspects of travel while Here Magazine provides the entry way into exploring the lifestyle aspects of travel such as adventure and aspiration.
This was my first UX/UI project at Brandcenter, and it was quite terrifying at first. I made a lot of mistakes early on, but I kept improving. Doing the project again a second time felt exhilarating, knowing now that I had the confidence in knowing I had done it before. If I had more time to dedicate to this project, I would love to consider building the feature out for mobile and also invite more user feedback to keep improving the navigation flows.